Sam Rogers, Acting Commissioner of Transportation and Works spoke to the senior fare strategy requesting direction from the Budget Committee on the senior fares options outlined in the report.
Members of Council inquired about costs associated with free senior fares and percentages of cash vs. PRESTO card users; in response, Fritz Youaleu, Supervisor, Transit Revenue spoke to the full year costs and confirmed the percentage of cash fares.
Mayor Parrish spoke in support of the free senior fares strategy and noted additional strategies to improve senior access to community recreation centres.
Councillor Kovac commented and inquired on the alignment of fares with Brampton Transit and S. Rogers noted factors to consider for alignment.
Further, Councillor Kovac inquired about the revenue associated with wrapping buses, and F. Youaleu confirmed the amount.
Councillor Reid inquired about the age definition of seniors for MiWay and whether the free senior fares applied to residents and non-residents of Mississauga; and F. Youaleu confirmed the age and noted free senior rates would apply to all seniors.
Councillor Dasko inquired about the total yearly cost associated with free senior fares, and F. Youaleu confirmed the amount.
Councillor Dasko commented on the fare box impact, rear bus boarding, bus wrapping and revenue, and inquired about food bank program recipients’ fare cards and F. Youaleu responded.
Councillor Hart spoke to education on the PRESTO senior fare change and one-fare program. In response, Geoff Wright, City Manager and Chief Administrative Officer commented on a communications strategy for MiWay.
Councillor Damerla commented on a reciprocal arrangement with Brampton Transit to allow free access for Mississauga seniors and inquired about how Brampton Transit determines senior eligibility. In response, G. Wright provided information regarding senior eligibility.
Further, Councillor Damerla inquired about determining the impact of fare evasion and enforcement in relation to senior fares; and asked about opportunities to generate revenue through bus wrapping to offset the additional costs related to free senior fares. G. Wright noted that at the direction of the Budget Committee, staff can come back with cost-savings related to restricting free senior fares to Mississauga only residents; and spoke to bus wrapping revenue.
Direction was provided to staff to look into opportunities to maximize advertising revenue through advertising contracts and report back.
Councillor Tedjo inquired about fare rates and F. Youaleu provided clarity on the fare rates between GO Transit and MiWay.
Councillor Fonseca commented on advocacy to the province around extending current transfer periods and inquired about the Sauga Summer Pass; and Jodi Robillos, Commissioner, Community Services responded.