Rob Trewartha, Director, Strategic Communications and Initiatives provided an overview of the OneMississauga campaign, highlighting its design concepts, phases, timelines, and next steps. The campaign will proceed to the General Committee as its next steps.
The Committee discussed the campaign and raised questions about the campaign. Members of the Committee highlighted the need for a neutral approach, ensuring that no specific community is targeted. R. Trewartha and Uzma Shakir, Strategic Leader, Diversity and Inclusion, provided comments. R. Trewartha will update the Committee on the campaign’s engagement and progress.