Megan Lynch, Nordicity provided an overview of the results of the economic impact assessment on Live Music in Mississauga and spoke to the analysis and research that informed the assessment, the two key areas that were the focus of the assessment being quantifying the impact of live music in Mississauga and exploring the broader impact that live music has on the City. Further, M. Lynch spoke to the valuable baseline which would support data driven decision making moving forward, emerging elements and evolution of the industry.
In response to Councillor S. Dasko, M. Lynch advised that the baseline provided was based on 2023 data and is a conservative estimate but noted future tracking of growth, economic and social impacts from the arts.
In response to Mayor C. Parrish, M. Lynch spoke to assessing the social and economic impacts of live music at a municipal level, methodology that included a survey, round table discussions and interviews, and inclusion of venues that serve live music in the study.
In response to Councillor J. Kovac, M. Lynch spoke to the key piece of research that noted professional musicians who make Mississauga their home and growing the reputation of what the City has to offer.
In response to Councillor C. Fonseca, Geoff Wright, City Manager and CAO spoke to creating awareness with elected officials of the economic impact of live music on Mississauga.
In response to Councillor D. Damerla, M. Lynch spoke to the economic impact modelling categories, that tax revenue would be generated on a national level and three categories of economic impact on local businesses.